- Illustration is changing - boundaries are blurring, distinctions and definitions widening, responsibilities of creators are shifting.
- Illustration has potential for positive change and influence - should have meaning and purpose, many create work that doesn't fulfil this need, discipline needs to realise it's potential.
- Certain motives and purposes are better than others - advertising is a lesser function of the discipline, political means and those for the betterment of society are more important, should comment on 'big debates of society'.
MY IDEA
I have decided that I am going to pick a current affair, a political issue that is relevant and important to today's society, research about and around it, and explore it using the formal elements, in the hope of creating work that informs, questions, impacts and communicates the issue to an audience.
'[Illustration is]...a visual reflection on current affairs' - Andrew Zbihlyj
This immediately links to my essay and original quote, as I am using illustration and visual communication to present and comment on an important political issue. I am giving the work I create through the formal elements a purpose and message behind it, something that Zeegan believes the industry needs more of. By picking an issue that is political, it also inherently links to my overarching theme.
THE ISSUE
Although not an issue with much presence in the news as of recent, I am going to explore the concept of corporate power, more specifically advertising and how it is used, and abused, in our public spaces. It is a political issue, debating power and ownership of space, linking closely with the subjects of consumerism and commercial culture. It links to my essay, debating the uses and functions of illustration and design, and the First Things First manifesto I researched.
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