The initial idea was to look at adverts and pick out shapes that the compositions used made, looking at not only the forms of the products and actors depicted, but also the negative space around them, to create abstract and fairly random assortment of shapes from these.
When searching for different advertising, I stumbled on perfume adverts and for whatever reason they caught my eye so i started responding to them. Because they basically always use actors and female forms, my responses ended up becoming quite interesting, abstract anatomical outlines and shapes. There is the obvious controversy surrounding such adverts for being objectifying, which added an extra layer of intrigue within the work and the comment I was making.
I really love the way they turned out, that they can be abstract yet you can still pick out the forms of the women and they are distinguishable at the same time. I think the least effective one would be the top right as it's just too obvious as to what it is, I think i may redraw it but vaguer and more abstract.
Whilst drawing these and studying the adverts, I noticed the type of names the perfumes were called, things such as 'reveal' and 'addict', and thought they were odd names. They don't really have positive connotations, yet they sell the product and people buy them, and genuinely I wonder why people don't see them as strange names.
I thought it would be an interesting idea to take these words out of context, to redraw them in the same typefaces used in the adverts, but taken away from the adverts, the elegant and often quite fancy type really juxtaposes the actual words they are spelling out. I want to put these on posters with the previous drawings. I think the combination of the words and their contrasting typefaces along with the line drawings of mysterious and anonymous yet elegant and sexual women will create some really interesting and thought provoking results.
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